Dear Franchisee Owner,

I hope this message finds you well. I have completed a detailed competitive analysis of the local pizza market surrounding your Round Table Pizza location at 4141 NE 122nd Avenue, Portland, OR. Below is an executive summary of the competitive landscape, followed by actionable recommendations to enhance your market position.

Executive Summary

The local pizza market near your franchise is competitive, with several well-established players boasting strong customer ratings and review volumes. Competitors range from national chains to local favorites, with a general trend of high customer satisfaction. Notably, your location’s average rating and review count lag behind several key competitors, indicating opportunities for improvement.

Competitive Analysis

Top 3 Competitors by Combined Rating and Review Volume:

MOD Pizza (Portland): 4.3 stars, 1,181 reviews
NYC Pizzeria (Vancouver, WA): 4.6 stars, 1,078 reviews
Papa Murphy’s Take ‘N’ Bake Pizza (Portland): 4.5 stars, 740 reviews

General Rating Distribution:

Most competitors maintain strong ratings between 4.0 and 4.6 stars.
Your Round Table Pizza location holds a 3.5-star average with 651 reviews, which is below the local average.
Other Round Table Pizza locations also show similar ratings (~3.5 stars), suggesting a brand-wide perception challenge.

Market Positioning and Secondary Categories:

The majority of competitors are categorized simply as “Pizza restaurant” with no additional secondary categories listed.
There is no significant presence of secondary categories such as “bar,” “sports bar,” or “gluten-free options” in the immediate area.
This indicates a relatively straightforward pizza market without heavy diversification in offerings.

Hours of Operation:

Hours of operation were not provided for competitors, limiting direct comparison.
No dine-in specific competitors were found within the immediate area, suggesting a potential gap in dine-in pizza options.

Recommendations

Enhance Online Reputation and Engagement:

Prioritize improving your Google rating by encouraging satisfied customers to leave positive reviews.
Respond promptly and professionally to existing reviews to demonstrate commitment to customer satisfaction.

Highlight Unique Selling Points:

Emphasize any unique menu items, family-friendly atmosphere, or community involvement in your online profiles and marketing materials.
Consider promoting any gluten-free, vegan, or specialty crust options if available, as these are growing market trends.

Explore Dine-In Experience Enhancement:

Since no dine-in pizza competitors were identified nearby, consider marketing your location as a welcoming dine-in option.
Enhance ambiance and promote group-friendly seating to attract families and larger parties.

Operational Hours Optimization:

Review your current hours of operation and consider extending hours during peak times or weekends to capture more business.
If possible, gather competitor hours data to identify underserved time slots.

Local Marketing and Community Engagement:

Increase local marketing efforts targeting families and groups, leveraging your location’s family-friendly reputation.
Partner with local schools, sports teams, or community events to boost visibility and goodwill.

Please let me know if you would like me to gather additional data on competitor hours or explore other market segments. I am available to assist with implementing these strategies to strengthen your competitive position.

The competitor data spreadsheet for the Round Table Pizza franchisee at 4141 NE 122nd Avenue Portland, OR 97230 has been generated. You can access it here: https://docs.google.com/spreadsheets/d/1YE7xcp3I9ynb21jO1eTFB_r2VJgSxiUx9uv405mca08/edit?ouid=116442334935760810828

Best regards,

Local Competitor Analysis Round Table Pizza 4141 NE 122nd Avenue